Posts Tagged ‘bail bonds signs’

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The only thing that sets one bail bondsman apart from the next in the consumer’s eye is marketing. Courts and state law dictate the procedure. Even the price you charge is controlled by the state. In addition, laws differ among states and jurisdictions regarding what bail bondsmen can and cannot do, which makes matters more complex. To be successful in the competitive bail bonds business, you often need to be creative.

Name and Mascot
If you look around, you might see some crime-related monikers on the market, such as Goodfellas Bonds, or some practical but boring names such as Anytime Bonds. When you’re choosing a name for your bail bondsman business, be more creative. For example, you could choose the name “Freebird” Bonds and use a cartoon bird as your mascot. Or you could follow the example of Bad Boys Bail Bonds and use a “mama” mascot, similar to the Martin Lawrence character “Big Momma.”
Create a Website
Taking out a Yellow Pages advertisement is no longer good enough in many cases to market your bail bondsman service. People are often not home when they receive a call that a loved one has been arrested. They want immediate access to information on whom to call and will use their cellphones if they can to search for bail bondsmen. If you do not have an online presence, you would miss out on this market. Your website can explain how the bail bond procedure works and how to contact you.
Shoot a Video
Catch people’s attention with a video on your website. Many people are confused and frightened when dealing with a loved one in jail. Post a video that shows your personality on your website. Do this by shooting a video of a standard interview of you explaining the process in a reassuring way or by creating a “webisode” that could feature a person in the position of learning a loved one has been incarcerated, all the way to bailing him out.
Guerilla Marketing
Guerilla marketing, from the term guerilla warfare, involves using irregular or innovative, low-cost ideas to surprise people and catch their attention. People who use it think outside the box to come up with unconventional ways to create buzz. Jay Conrad Levinson, author of several guerilla-marketing books, says that you need to be committed to your guerilla-marketing efforts to be successful. You also need to be consistent to give people time to trust you and confident enough to earn the public’s confidence. Bad Boys Bail Bonds uses guerilla marketing by having a group sit behind players’ benches at the San Jose Sharks hockey games. The group wears neon T-shirts that advertise the bail bond company.
Know the Law
Make sure you know the laws in your jurisdiction or you could be arrested, necessitating your own bail bondsman. A Santa Ana, California, bond agent was arrested in 2010 for soliciting attorney referrals and mass mailing fliers to an Orange County jail. Both actions are illegal in California.

The founder of the WikiLeaks whistle-blowing website, who is fighting extradition to Sweden for questioning over alleged sex crimes, surprised his high-profile backers by holing up inside the Knightsbridge office on Tuesday evening.

It meant he breached his strict bail conditions and so a court may rule that those who put up security money and sureties, including Jemima Khan, Ken Loach and Michael Moore, must forfeit the money their either paid or promised.

But his supporters defended his actions and likened him to the blind Chinese dissident Chen Guangcheng, who was hailed a hero after escaping house arrest to take refuge in an American embassy. Mr Assange, a 40 year-old Australian, fears he will be extradited to America from Sweden because of his role in leaking thousands of sensitive diplomatic cables and military files.

He made the dramatic move just days after Britain’s highest court, the Supreme Court, refused to reopen his appeal against extradition to Sweden, although he could still take his case to the European Court of Human Rights.

Ms Khan, the daughter of the billionaire financier Sir James Goldsmith and the former wife of the Pakistani cricketer turned politician Imran Khan, admitted on Twitter she had contributed to his bail funds and said: “I had expected him to face the allegations. I am as surprised as anyone by this.”

Vaughan Smith, a journalist who put up £20,000 and let Mr Assange stay at his country mansion in Norfolk, said: “I’m shocked, I hadn’t suspected it at all. He stayed with me for 13 months and this was never discussed, so I’m certainly surprised.

“I’m obviously troubled I might lose the £20,000. It’s a considerable sum and I don’t think there are many people who could afford to lose that amount of money. It’s a balance between Julian’s interests and my family’s interests, but at least my family aren’t facing extradition or a life sentence, so I feel that now is not the time to abandon Julian as a friend.

“The thing that concerns me most is that Julian has become a Western dissident and maybe we need to reflect on whether our society is as tolerant as we think it is.”

Tariq Ali, the left-wing activist, said Mr Assange’s attempt to seek asylum “could be a good move unless the vassal state that is Britain sends in the paras”.

Mr Ali went on: “A Chinese dissident becomes a Western folk hero for reaching the US Embassy in Beijing. But a western dissident will be treated as a hostile for reaching a South American embassy. Think of the double standards.”

Philip Knightley, an Australian journalist who promised to pay £20,000 if his friend breached his bail terms, told the BBC: “He did email me to say something like this might happen. He sort of apologised and said ‘don’t worry, it will work out in the end’.”

Michael Moore, the film-maker who is also believed to have put up bail money, wrote online: “Any and all allegations of sexual abuse by anyone and to anyone must be treated very seriously, and Mr Assange should cooperate with the inquiry.

“But it appears that Sweden has little interest in these charges – what they really want is the ability to extradite Assange to America. And that, simply, must not happen.”

Other backers including Ken Loach, the film-maker; John Pilger, the journalist; and Felix Dennis, the publisher, did not respond to requests for comment.

After arriving at the Ecuadorean embassy in Knightsbridge on Tuesday evening and spending the night there, Mr Assange breached the bail conditions imposed on him by the High Court, which require him to stay at a specified address between 10pm and 8am.

The Metropolitan Police said: “He is now subject to arrest under the Bail Act for breach of these conditions.”

On Wednesday morning, Mr Assange’s friend Gavin Macfadyen visited him and said afterwards: “He is fine – he is in very good humour and very grateful for the hospitality of the embassy which has been very generous and welcoming.”

Later in the afternoon, it emerged that embassy officials had discussed their unexpected guest with the British Government.

Anna Alban, the Ecuadorian ambassador, said in a statement: “This morning I had a meeting with representatives of the British Government at the Foreign and Commonwealth Office to discuss the application of Mr Julian Assange for diplomatic sanctuary and political asylum. The discussions were cordial and constructive.

“I welcome the statement from the UK Government last night in which they stated that they (the UK Government) would work with the Ecuadorian government to find a resolution.

“I also took the opportunity to explain that the decision on Mr Assange’s application would be assessed by the department of foreign affairs in Quito and would take into account Ecuador’s long and well-established tradition in supporting human rights.

“I also emphasised to the UK Government that it was not the intention of the Ecuadorian government to interfere with the processes of either the UK or Swedish governments.”

If Mr Assange left the embassy he would be arrested, then put up before magistrates who may decide to confiscate the £240,000 surety provided by his backers.

But while he remains inside he is “beyond the reach” of the authorities.

It remained unclear if he wanted to move to Ecuador – which has a long-standing extradition treaty with the US – or remain in its London outpost.

Meanwhile Claes Borgström, the lawyer for the two women who have accused Mr Assange of rape and sexual assault in Stockholm in August 2010, said the latest twist in the case was a “tragedy” for the alleged victims.

“They are disappointed, but they are getting used to this by now.”

In the face of a groundswell to remove what community members say is extravagant signage advertising bail bonds businesses in Towson, Councilman David Marks said Thursday, Jan. 17, that he was considering sponsoring legislation to ban the signage.

“I have had dozens of people talk about this with me,” Marks, who represents the 5th District including Towson, said. “It’s not just residents, it’s business owners and other leaders in government. This has kind of become the big story over the last two weeks.”

At a meeting of the Greater Towson Council of Community Associations Thursday night, Marks said that the legislation to limit bail bonds businesses to one sign no larger than 6 square feet with no illumination would be submitted at the council’s Tuesday, Jan. 22, meeting if the county and the owners of Bail Bonds Inc. cannot privately reach an agreement on reducing the business’ signage.

Bail Bonds Inc. is one of two businesses that have drawn the attention of Marks and his constituents.

Double D Bail Bonds, located at 11 E. Chesapeake Ave., opened over a year ago with signage that some thought represented its name a bit too literally. Its logo is a well-endowed female figure with a “D” written over each breast. Marks also said he was “not thrilled” with that business’ neon signs, which take up much of its window space.

But according to the councilman, the need for change became more urgent when another company, Bail Bonds Inc. installed a large orange sign near the corner of East Chesapeake and Virginia avenues.

John Turnbull, attorney for Bail Bonds Inc., said the business’ owner has a permit for the signs. Even though the sign is legal, Turnbull said he’s aware of the complaints and is in discussions with county attorneys “to negotiate something everyone can live with.”

“We’re trying to stop the issue without litigation,” Turnbull said. “At the end of the day, both parties have an incentive to work something out.”

Turnbull said that some of Statewide Bail Bonds Inc.’s competitors have been the most vocal about the sign. East Chesapeake Avenue also houses A-1 Bailbonds and Elite Bailbonds, in between other office storefronts and small eateries.

“While I understand bail bonds companies may want to set up shop near the District Court, the proliferation of these businesses is changing the complexion of Chesapeake and Virginia avenues, and not for the better,” Marks said in a statement announcing the potential bill. “It was bad enough when one business decided to plaster their windows in neon, but now another has erected a gaudy sign across from a senior citizen home and within a stone’s throw of Historic East Towson.”

Marks said the county executive’s office has been in discussions with attorneys representing the Virginia Avenue shop, but Marks is prepared to introduce legislation on Jan. 22 should those talks not produce results.

The newest sign at Bail Bonds Inc. was made possible by Marks’ decision during the Comprehensive Zoning Map Process last summer to up-zone the property on Virginia Avenue from a mix of residential and home office zoning to part of the downtown Towson core. The councilman said “there was a good reason for upzoning,” citing development on the other side of the property.

But since the zoning was changed, Bail Bonds Inc. moved from a storefront on Chesapeake Avenue to the Virginia Avenue location and erected the new sign.

“There’s sometimes unintended consequences with these things, and I’m trying to correct it,” Marks said.

At the Jan. 17 meeting, several neighborhood association leaders asked Marks if further steps could be taken to limit the number of bail bonds companies in Towson.

Marks said he considered outlawing bail bonds businesses in town center business districts; limiting how many can exist within a certain distance of a library; or creating a separate zoning class for bail bonds companies, one which would require that they obtain special exemptions.

The councilman said he believes those measures may face stiffer opposition from his fellow council members, while the sign bill has a greater chance of passing as a matter of councilmanic courtesy.

The signs are a problem, but the existence of bail bonds companies in the Towson core is the greater problem, at least one community member said.

“That whole area could be a very nice business area,” said Ed Kilcullen, a former GTCCA president and resident of nearby Towson Manor Village. “It’s being taken over by bail bondsmen. We just think it’s not good for business; it’s not good for residential in the area.”

Kilcullen said the signage is “particularly egregious with the bail bondsmen, but we think there could be a lot tighter controls on signage in general.”